Calendar-Triggered LinkedIn Outreach
An agency founder wanted to maximize the value of every sales call by automating personalized follow-up outreach to meeting attendees.
Problem
Post-meeting outreach was inconsistent. Attendee information wasn't being captured, and follow-up messages were generic or didn't happen at all.
- Inconsistent follow-up after meetings
- Attendee information not captured
- Generic messages with low engagement
- Missed opportunities to build relationships
System Built
Created a Google Calendar trigger that detects new meetings and extracts attendee information. Enrichment layer pulls LinkedIn profiles and company data. AI generates personalized connection messages based on meeting context, then queues them for automated delivery via LinkedIn.
Calendar Integration
Google Calendar API monitors for new meetings and extracts attendee email addresses automatically.
Profile Enrichment
Clay enrichment pulls LinkedIn profiles and company data for each attendee.
AI Message Generation
Claude AI generates personalized connection messages based on meeting context and attendee profile.
Automated Delivery
HeyReach queues and sends personalized LinkedIn connection requests automatically.
Outcome
Personalized, context-aware messages significantly outperformed generic outreach, leading to more meaningful connections and follow-up conversations.
Tools Used
Ready to Automate Your Follow-Up?
Let's discuss how we can build a similar system for your business.
See our custom automation services for CRM and outreach workflow implementation.
Schedule Consultation