40% higher connection rate.
Fully automated follow-up.

LinkedIn Outreach Automation: Forge case study

An agency founder wanted to maximize the value of every sales call by automating personalized follow-up outreach to meeting attendees.

Problem

Post-meeting outreach was inconsistent. Attendee information wasn't being captured, and follow-up messages were generic or didn't happen at all.

  • Inconsistent follow-up after meetings
  • Attendee information not captured
  • Generic messages with low engagement
  • Missed opportunities to build relationships

Calendar Integration

Google Calendar API monitors for new meetings and extracts attendee email addresses automatically.

Profile Enrichment

Clay enrichment pulls LinkedIn profiles and company data for each attendee.

AI Message Generation

Claude AI generates personalized connection messages based on meeting context and attendee profile.

Automated Delivery

HeyReach queues and sends personalized LinkedIn connection requests automatically.

40%

increase in connection acceptance rate

Tools Used

n8n Google Calendar API Clay HeyReach Claude

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