Thousands of leads. Full compliance.
A platform we built ourselves.
Supasend: Platform case study
The backdrop: 1:1 consent and industry change
In late 2023, a new ruling was announced requiring 1:1 consent for lead generators: we had to present the specific company that would call the consumer. It was a disruptive change for the industry.
In 2024 we were using a SaaS to help us distribute leads to our buyers. In late 2024, we were given access to the 1:1 solution provided by that SaaS company, but the solution was far too complicated for the Astrafuse team to take on with the number of buyers we were integrated to distribute leads to. Around the same time, we decided to build our own lead distribution platform to help us comply with the new ruling. We started building Supasend.
In 2025 we went live with Supasend and rolled out the new platform from February 2025 through April 2025. The FTC ruling was later vacated for 1:1, but so much R&D had already gone into the project that we committed to the solution. Supasend is now the lifeblood of selling leads for our business.
1:1 consent flow
Compliance-ready consent flow with the specific company disclosed to the consumer.
Full buyer network
Scaled to our full buyer network and integration set.
Real-time routing
Real-time lead routing and delivery at thousands of leads per month.
Owned infrastructure
Single platform we control instead of a complex third-party 1:1 module. Reduced overhead and 2x faster buyer integrations.
of leads per month through a platform we built and own
Integrations
We've successfully integrated with buyers who use Lead Prosper, Leadspedia, Phonexa, Leadbyte, GoHighLevel, HubSpot, and many proprietary CMS and lead systems. Some buyers receive leads by email from us. They keep it simple.
On our side, Supasend connects to Everflow (performance by partner/campaign) and Slack (alerts and delivery notifications). It monitors buyer rejections and notifies us of delivery issues, tracks buyer demand with provided zips and real-time data from our ad campaigns, and distributes data securely to our data warehouse for cold storage, keeping us compliant and giving us performance visibility.
When you buy leads from Astrafuse, you're getting them through Supasend, a platform we built to handle consent, routing, and volume. We keep delivery compliant and reliable so you can focus on closing.