From hosted CMS to owned stack.
Our first solar brand.

Verve Solar: Ignite case study

Verve Solar was our first major step away from a hosted CMS into our own landing page stack for solar lead generation. The goal was simple: connect homeowners with local solar pros using a stronger affordability and savings narrative.

Origin: Bright Solar Pros → Verve Solar

We originally operated under Bright Solar Pros. Verve Solar was the evolution of that effort and the first serious move toward owning our page experience instead of relying on a hosted CMS.

Owning the page and survey logic gave us more control over speed, tracking, and conversion flow. That control translated directly into better form performance.

Main market angle on Verve

The dominant angle was affordability through projected savings: $0 down messaging, rising utility costs, and a homeowner-friendly savings estimate flow.

Verve's core CTA was not just "get solar," it was "calculate your potential savings." That framed the first interaction around economics homeowners care about: monthly bill pressure, long-term savings, and financing accessibility.

Owned page stack

Moved from hosted CMS constraints to our own page implementation.

Improved survey logic

Improved survey code and form logic to reduce drop-off.

Tighter tracking

Tightened tracking around quote intent and conversion steps.

Aligned messaging

Aligned ad-to-page messaging around affordability and savings calculators, keeping handoff focused on connecting homeowners to local solar providers.

Get more leads

Savings-first positioning increased homeowner willingness to start the flow.

Book more appointments

Survey improvements produced cleaner intent data for faster follow-up.

Close more deals

Homeowners entered calls pre-conditioned around ROI and affordability.

Make more money

Better conversion at the top of funnel improved downstream pipeline efficiency.

Consumer intent and positioning

Consumer intent we optimized for:

  • "How much could I save if I go solar?"
  • "Can I do this with $0 down?"
  • "Will this lower my monthly bill enough to justify the switch?"
  • "How quickly can I get a realistic quote from a local provider?"

Verve Solar functions as a lead generation and matching experience. We connect interested homeowners with service professionals in their area; we are not the installer and do not perform installation work.

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