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Homeowners in your area need a roofer—can you help them?
We’re opening capacity in select markets where we already have demand. Surplus inventory means we need a trusted pro who can run speed-to-lead and a real follow-up process—not a hobbyist who ghosts quotes.
How surplus geo leads work
Watch how we fill markets, what “real-time” means for your team, and why the numbers below matter more than a catchy headline.
Add your final walkthrough URL here (roofing + surplus markets). Until then, scroll to the funnel math—your best buyers start there anyway.
The indisputable math (your numbers)
Garbage in, garbage out—this only works if your numbers are real. Map our stages to yours; names differ, math doesn’t.
Illustrative model only. Not a guarantee of performance. Uses monthly lead volume and stage conversion percentages.
| Stage | Count (monthly) |
|---|---|
| Leads purchased | 120 |
| Contacted | — |
| Appointments set | — |
| Appointments sat | — |
| Issued (estimates / demos) | — |
| Gross sales (contracts signed) | — |
| Net sales (cash collected) | — |
Illustrative only—not margin, not profit.
Why teams work with us (still the math)
Lead partners should shrink your risk on media and creative—not add mystery to your funnel.
Recruiting cost vs. a lead engine
A senior media buyer plus creative and landing tests is a full salary stack. You’re buying a system that already runs creative, pages, and optimization—not a hiring project.
Track record in home services
We’ve shipped volume in categories where contact rate and sit rate decide the month. See a roofing example: Ember Home Pros — Roofing.
Assets included
Ads, landing experiences, and funnel iteration are part of the stack—you’re not paying an agency to “figure out Meta” from scratch on your dime with no delivery.
Before you book (read once)
Straight answers—we want buyers who already run a sales process.
What happens in the first five minutes after a lead hits your CRM?
If you don’t have a live handoff or dialer discipline, your contact rate craters. We’re not a fit if leads sit because “someone will call them back later.”
How many follow-up attempts, on what channels, for how many days?
One-and-done calling isn’t a process. If you can’t describe cadence and ownership, fix that before you buy more at-bats.
How many new leads per week can your team actually work?
Capacity isn’t a vibe. If the math says you can’t sit the appointments your contact rate implies, you’ll burn cash and blame the leads.
What markets can you legally and logistically serve?
Surplus runs by geography. If your territory doesn’t match where we have inventory, we’ll say so on the call.
What do you measure after CPL?
If “cost per lead” is the only number you track, you’re not ready. We care about sit rate, issued, gross and net—see the tool above.
Metric glossary (for operators & search)
Plain definitions you can share with your GM or sales lead.
Contact rate
Of the leads you purchased, the percentage you actually connect with (call, text, or booked callback). It’s where speed-to-lead and list hygiene show up.
Lead → appointment
Of contacted leads, the percentage that move to a scheduled appointment. Combines lead quality and setter effectiveness unless you split those stages internally.
Appointment sit rate
Of appointments on the calendar, the percentage that actually occur. Big leakage point for roofers—weather, no-shows, and weak confirmations.
Issued (estimates / demos)
Of sat appointments, the percentage where you deliver a formal proposal or estimate. Labels vary by shop; the math is “did a priced offer hit the table?”
Gross sales
Of issued estimates, the percentage where a contract signs. This is close quality and pricing fit—not just “more leads.”
Net sales
Of signed contracts, the percentage where money actually clears net of cancels, finance declines, and clawbacks. The adult number.
Why net beats gross for decisions
Gross can look fine while net is ugly. If you optimize only to “signed,” you’ll inflate spend against cash you never collect.
Prefer to apply async? Complete the short advertiser form (same review process; calendar is fastest when we’re actively filling a market).
Spots are limited
Schedule a call nowAbout 15 minutes. We’ll ask where you operate, how you run speed-to-lead, and whether the surplus in your market matches your capacity. We match volume to teams that can execute—this isn’t a generic pitch deck.
Times shown in the widget follow the scheduler’s timezone (update the embed in source if you need a different booking link).