Storm hits. Phone rings.
Every lead gets worked.
Ember Home Pros Roofing: Ignite case study
Market context
Roofing lead generation for buyers who need qualified homeowner opportunities year-round. Astrafuse and Ember Home Pros connect local roofers with homeowners; we are not the roofer.
Roofing demand is often event-driven: storms, visible damage, aging shingles, leaks, or insurance timelines. The buyers who convert best are the ones that can move quickly and confidently through claim, estimate, and financing conversations.
How this offer was built
We were in the right place at the right time: publishers needed a trusted roofing offer to route traffic into, and buyers needed steady replacement-focused demand. We built funnels in collaboration with field teams, then refined qualification based on appointment quality and close feedback.
Angles we explored
- Storm season urgency and post-weather inspection demand
- Insurance and claim-assistance framing for homeowner confidence
- Roof age and leak-risk messaging for proactive replacement
- Financing angles for full replacement affordability
More leads
Reliable volume beyond one-off weather spikes.
More appointments
Homeowner intent and urgency captured upfront.
More closes
Better pre-qualification around insurance and financing fit.
More revenue
More full-replacement opportunities and crew utilization.
Typical lead profile
- Homeowners reporting active issues or visible wear indicators
- Request patterns tied to recent weather or insurance triggers
- Service-area validated and ready for near-term roof evaluation
Operational fit for buyers
Best for roofing teams with responsive inside sales, on-the-road estimators, and repeatable close processes for insurance and retail jobs.
Want results like these?
See the full Ember Home Pros case study and learn how we build lead programs across verticals.
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