7 verticals. Thousands of leads.
One marketplace.
Ember Home Pros: Ignite case study
Get more leads
Campaigns are built around in-market homeowner searches and social behavior in each category.
Book more appointments
Leads are delivered in real time so your team can call while motivation is high.
Close more deals
Category-specific intake and messaging pre-frame homeowner expectations before your sales call.
Make more money
Consistent demand lets you keep crews productive and forecast growth by category and geography.
How the collaboration started
In nearly every vertical, the timing looked the same: our publisher network needed a reliable offer to send traffic to, and local buyers needed dependable homeowner opportunities in that exact category.
We built each offer collaboratively with buyer feedback from the field: call outcomes, appointment rates, financing objections, and close signals. That loop shaped every campaign, landing page, and lead qualification flow.
The result is a practical lead marketplace approach that speaks the language of each trade, without pretending to be the contractor.
1) Source
Publishers and paid campaigns generate homeowner demand by category and market.
2) Qualify
Forms and funnel logic capture job type, timeline, and key buying signals.
3) Route
Leads are delivered in real time to buyers that match service area and category fit.
4) Follow up
Buyer sales teams call, set appointments, and convert opportunities into revenue.
Lead generation by vertical
Explore how each category was built, what homeowner angles we tested, and how buyers use these leads to grow.
Solar
Savings, incentives, financing readiness, and homeowner bill-pressure intent.
Learn more →Roofing
Storm and insurance angles, replacement urgency, and financing conversation starters.
Learn more →Gutters
Water management and damage prevention language tied to seasonal demand.
Learn more →Water filtration
Health, taste, and whole-home quality concerns with education-led funnels.
Learn more →Windows
Comfort, efficiency, and curb-appeal messaging for replacement-minded homeowners.
Learn more →Bathroom
Safety, accessibility, and modernization drivers with high appointment intent.
Learn more →HVAC
Peak weather urgency, repair-vs-replace economics, and financing qualifiers.
Learn more →Home security
Safety, monitoring, and peace-of-mind angles for security-conscious homeowners.
Learn more →Real estate
Buyer and seller demand tied to local market conditions and move timelines.
Learn more →Home warranty
Protection, coverage, and budget-smoothing offers for major home systems.
Learn more →