Life changes. Markets shift.
Motivated buyers and sellers found.

Ember Home Pros Real Estate: Ignite case study

Market context

Real estate lead generation for agents and brokerages who want motivated buyers and sellers in their calendar. Astrafuse and Ember Home Pros connect those consumers to local pros. We do not list or sell homes.

Real estate timelines are tied to life events: moves, family changes, job relocations, and financial shifts. Buyers and sellers want clarity on local inventory, pricing, and financing options. Teams that respond quickly and provide that context win the relationship.

How this offer was built

This program started when publisher inventory around home search and moving trends needed a clear destination, and broker partners wanted more predictability. We tuned messaging with feedback on lead quality, pre-approval status, and listing urgency.

Angles we explored

  • "Thinking about moving" discovery funnels for early-stage prospects
  • Buy vs. rent framing tied to local market economics
  • Sell-now vs. sell-later positioning calibrated to urgency and equity
  • Pre-approval and lender integration to qualify purchase power

More leads

Buyers and sellers who are actively researching their next move.

More appointments

Calendar-ready introductions with clear intent and timing.

More closings

Better alignment between territory, budget, and property type.

More GCI

Consistent pipeline that compounds across agents and teams.

Typical lead profile

  • In-territory buyer or seller indicating a move in the next 3–12 months
  • Signals about price range, property type, and financing readiness
  • Contact details that support fast follow-up by local agents

Operational fit for buyers

Best for brokerages and teams with structured lead follow-up, clear territory assignments, and agents who can quickly build rapport over the phone.

Want results like these?

See the full Ember Home Pros case study and learn how we build lead programs across verticals.

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