$0 down. Rising utility bills.
Homeowners ready to switch.
Ember Home Pros Solar: Ignite case study
Market context
Solar lead generation built for buyer teams that want install-ready conversations in their pipeline. Astrafuse and Ember Home Pros connect homeowners to local solar pros. We do not install systems.
Homeowners in solar typically ask the same questions first: monthly savings, financing options, payback timeline, and whether incentives still apply. Buyer teams that can answer those questions quickly are the teams that book appointments.
How this offer was built
This program came together when publisher traffic was looking for a compliant, conversion-focused solar destination and local buyers needed predictable homeowner demand. We built the offer collaboratively using buyer call feedback around utility bill concerns, financing objections, and appointment quality signals.
Angles we explored
- Utility rate increases and monthly payment pressure
- Ownership vs. lease framing for different homeowner profiles
- Incentive/tax credit urgency messaging by season
- Financing-first offers for budget-sensitive households
More leads
Consistent in-market homeowner demand.
More appointments
Better context before first call.
More closes
Financing and savings expectations pre-framed.
More revenue
Higher calendar utilization and steadier install pipeline.
Typical lead profile
- Owner-occupied property with active interest in lowering bills
- Timeline signals that support near-term consultation
- Service-area and home-type fit captured in intake flow
Operational fit for buyers
Best for teams that can respond fast, run structured financing conversations, and cover defined territories consistently.
Want results like these?
See the full Ember Home Pros case study and learn how we build lead programs across verticals.
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