Repair risk. Replacement costs.
Coverage demand year-round.
Ember Home Pros Home Warranty: Ignite case study
Market context
Home warranty lead generation aimed at homeowners who want predictable protection for major systems and appliances. Astrafuse and Ember Home Pros connect those homeowners to warranty providers. We do not sell or administer policies.
Homeowners weigh repair risk, replacement costs, and monthly budgets when considering home warranty products. They want clarity on what's covered, what's not, and how claims work. Providers who can explain this quickly build trust and close more enrollments.
How this offer was built
This program formed when publisher demand around unexpected repair costs and aging systems needed a structured path to warranty offers. We tuned the funnels using buyer feedback on cancellation reasons, claim expectations, and cross-sell performance.
Angles we explored
- "Unexpected repair" storytelling tied to HVAC, plumbing, and appliance breakdowns
- Budget-smoothing messaging around predictable monthly or annual costs
- Coverage comparison flows that clarify inclusions and exclusions by plan
- Move-in and post-renovation warranties as natural timing triggers
More leads
Coverage-conscious homeowners with clear repair concerns.
More enrollments
Better expectation-setting before policy conversations.
More retention
Leads that understand how plans work before they sign.
More LTV
Opportunities to bundle with other protection products.
Typical lead profile
- Owner-occupied home with aging systems or recent major purchases
- Signals of concern about repair costs, surprise breakdowns, or budget volatility
- Contact and property details that support tailored plan recommendations
Operational fit for buyers
Best for home warranty providers with clear plan structures, responsive enrollment teams, and the ability to manage a steady flow of inbound interest.
Want results like these?
See the full Ember Home Pros case study and learn how we build lead programs across verticals.
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