Ember Home Pros
Ember Home Pros is a multi-vertical lead buying program built to connect homeowners with local service professionals. We are not the installer. We are the conduit between homeowner demand and vetted local pros across solar, roofing, gutters, water filtration, windows, bathroom, HVAC, home security, real estate, and home warranty.
How this helps lead buyers
The model is simple: attract active homeowner demand, qualify intent, and route leads quickly so local pros can run sales at the speed required to win.
Get more leads
Campaigns are built around in-market homeowner searches and social behavior in each category.
Book more appointments
Leads are delivered in real time so your team can call while motivation is high.
Close more deals
Category-specific intake and messaging pre-frame homeowner expectations before your sales call.
Make more money
Consistent demand lets you keep crews productive and forecast growth by category and geography.
How the collaboration started
In nearly every vertical, the timing looked the same: our publisher network needed a reliable offer to send traffic to, and local buyers needed dependable homeowner opportunities in that exact category.
We built each offer collaboratively with buyer feedback from the field: call outcomes, appointment rates, financing objections, and close signals. That loop shaped every campaign, landing page, and lead qualification flow.
The result is a practical lead marketplace approach that speaks the language of each trade, without pretending to be the contractor.
How leads flow
1) Source
Publishers and paid campaigns generate homeowner demand by category and market.
2) Qualify
Forms and funnel logic capture job type, timeline, and key buying signals.
3) Route
Leads are delivered in real time to buyers that match service area and category fit.
4) Follow up
Buyer sales teams call, set appointments, and convert opportunities into revenue.
Lead generation by vertical
Explore how each category was built, what homeowner angles we tested, and how buyers use these leads to grow.
Solar
Savings, incentives, financing readiness, and homeowner bill-pressure intent.
Roofing
Storm and insurance angles, replacement urgency, and financing conversation starters.
Gutters
Water management and damage prevention language tied to seasonal demand.
Water filtration
Health, taste, and whole-home quality concerns with education-led funnels.
Windows
Comfort, efficiency, and curb-appeal messaging for replacement-minded homeowners.
Bathroom
Safety, accessibility, and modernization drivers with high appointment intent.
HVAC
Peak weather urgency, repair-vs-replace economics, and financing qualifiers.
Home security
Safety, monitoring, and peace-of-mind angles for security-conscious homeowners.
Real estate
Buyer and seller demand tied to local market conditions and move timelines.
Home warranty
Protection, coverage, and budget-smoothing offers for major home systems.