Ember Home Pros — Solar
Solar lead generation built for buyer teams that want install-ready conversations in their pipeline. Astrafuse and Ember Home Pros connect homeowners to local solar pros. We do not install systems.
Market context
Homeowners in solar typically ask the same questions first: monthly savings, financing options, payback timeline, and whether incentives still apply. Buyer teams that can answer those questions quickly are the teams that book appointments.
How this offer was built
This program came together when publisher traffic was looking for a compliant, conversion-focused solar destination and local buyers needed predictable homeowner demand. We built the offer collaboratively using buyer call feedback around utility bill concerns, financing objections, and appointment quality signals.
Angles we explored
- Utility rate increases and monthly payment pressure
- Ownership vs. lease framing for different homeowner profiles
- Incentive/tax credit urgency messaging by season
- Financing-first offers for budget-sensitive households
Why buyers care
Typical lead profile
- Owner-occupied property with active interest in lowering bills
- Timeline signals that support near-term consultation
- Service-area and home-type fit captured in intake flow
Operational fit for buyers
Best for teams that can respond fast, run structured financing conversations, and cover defined territories consistently.